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How To Manage Bands- Andy Farrow’s Music Business Mentorship Training Program!

Everything you need to know about developing the skills and knowledge to successfully manage (or self-manage) a music career.

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Your Instructor


Andy Farrow
Andy Farrow

Andy Farrow is a veteran Music Businessman & Entrepreneur with over 30 years experience in the industry. Apart from managing legendary metal acts such as Opeth, Devin Townsend, and Paradise Lost to name a few, Andy is a serial entrepreneur. Some of his successful business roles include:

Managing Director of Northern Music Co.

Managing Director of Omerch Ltd.

Managing Director Graphite Records Ltd.

Managing Director AMF Music Publishing.

Director Versity Music.

Shareholder in I Like Press.

Shareholder in “Be Prog My Friend” Festival.

Managing Director of Film24 Productions LTD


With such vast knowledge and experiences in most facets of the music business, and a passion for teaching second to none, Andy Farrow is the perfect mentor to help you navigate your way through the intricacies of the music business.

Learn with Andy Farrow with How To Manage Bands.

Testimonials.

'When I started taking my music seriously there were a lot of things that I didn't understand about the music industry so I started researching. One name that commonly rose from behind the curtains was Andy Farrow. The more I dug into the music industry the more I saw that the bands that I admired and looked up to the most had Andy as a manager or had Northern Music involved in some way. From that I decided to take this course and that gave me and my band a whole new set of tools to market our music and understand how we can fit into today's music scenario. Daydream XI surely owns a lot of what we conquered after that to the knowledge and advice that Andy and Rodney have shared with us through the lectures. And I am really thankful for that.

Tiago Masseti- Daydream XI

"As a band we all thought the course content was fantastic and a real eye opener. For me personally, I'm really grateful to have all this come from Andy Farrow himself, he really has a genuine interest in helping bands achieve their goals. I wouldn't hesitate to recommend this course to anyone needing to further their knowledge about the industry and understanding the do's and don'ts when attempting to push their band forwards. Thanks Andy."

Deon- 2ndgraderenegade.

Andy's course gave me an in-depth look into what types of characteristics industry gate keepers look for in not only bands, but promoters, managers, bookers and people in other industry positions. It was great to hear Andy's knowledge first hand and have the option to discuss anything music business related with Andy and the other students in the course... I found every module to be both very motivating and insightful.

Ty Williams


Video Testimonial

Tiago Masseti from the band- DAYDREAM XI


Class Curriculum


  Lecture 1
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  Lecture 2
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  Lecture 3
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  Lecture 5
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  Lecture 6
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  Lecture 7
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  Lecture 8
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  Bonus Artist Management Interrogation Interview
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  Bonus Lecture- How To Plan Book & Implement An International Tour
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  PDF Lecture Notes
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  Bonus Materials
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Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Get started now!